Social network changed our society, our relationships forever. It helps us to stay in touch with our closest friend, as well as it allows us to expand our contacts with people who would be left out otherwise. There are many pros and cons to the changes that social networking brings. We are not able to fully comprehend them at the moment, but over time we will learn to use them to our benefits and eventually we may get addicted to them.
I loved the article by Clive Thompson for NYT “Brave New World of Digital Intimacy”. It shows that exact order of things (fear of unknown, getting used to, and addiction) on the example of Facebook. When News Feed was introduced to Facebook members, they were very suspicious at first but later they got over it. Now the News Feed feature is credited for the success of the Facebook among other things…. Just like Mark Zuckerberg says himself “(…) and at times that means stretching people and getting them to be comfortable with things they aren’t yet comfortable with. A lot of this is just social norms catching up with what technology is capable of.”
That same article also talks about benefits of social networking esp. Twitter. How the idea of constant intimate updates can seam silly for some people, especially those who never tried it (myself included).But the author talks about how it created new concept of relationship or friendship. Surprisingly, that new form of contact gives him a sense of closeness to the people he never even met in person.
“Each little update — each individual bit of social information — is insignificant on its own, even supremely mundane. But taken together, over time, the little snippets coalesce into a surprisingly sophisticated portrait of your friends’ and family members’ lives, like thousands of dots making a pointillist painting. This was never before possible, because in the real world, no friend would bother to call you up and detail the sandwiches she was eating.”(Thompson C.)
Another benefit of social networking is how it can be used for job recruiting. In an article “Social Networking Technology Boosts Job Recruiting” by Frank Langfitt we can see exactly how it works.
“Maureen Crawford-Hentz recruits for Osram Sylvania, the global lighting company. She says the new tools have changed her life.” Social networking technology is absolutely the best thing to happen to recruiting — ever."”Any recruiter can easily access the LinkedIn and search for a perfect job candidate among its 90 million members.
When it comes to cons of those new tools, my biggest concerns are privacy issues and abuse. Some people may post information that makes them vulnerable to identity theft, sexual predator or scams. Also internet communities bring back the atmosphere of a small town even to people living in the biggest metropolises (the idea of everybody knowing everything...)
As for the future I can't even imagine what will happen? I guess we will get used to those new ideas, and hopefully their creators will focus on improving the security of the system. I'm also concerned about marketing specialists being very innovative and finding the way to use social networking to their benefit. They may find a way to uncover our preferences and to make us spend our hard earned money.